Macdara Ó Murchú
I run Solaisoft, a one-person studio in Perth, Western Australia. I build the software, do the search and answer-engine work, and write everything published under Research here. Work is delivered directly by me and not subcontracted.
Evidence you can open.
Every claim below has a page on this site behind it. Where a number is quoted in the research, the file it came from is named on the post.
- Examworthy
- Examworthy is a certification study platform built solo. The hard part was never the app - it was a reliable LLM generation pipeline and a multi-vendor evaluation layer that does not rely on any single model.
Research posts.
The tooling that measures AI search cannot see a local business
A metric sold as AI search volume returned 0 for every local commercial term we put to it, including one where our own stored transcripts show two of four engines naming the business by name. The zero is a fact about the instrument, not about the market.
A same-vendor judge cannot grade its own family's work
Two judges from different model families agreed on 91% of items, and scored a hybrid question bank within 0.04 of the production one on a 3-point scale. The gap that decided it was citation quality, not correctness.
- LLM evaluation
- Answer engine optimisation
- Technical SEO
- Full-stack web development
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Perth, Western Australia