How much should I expect to pay for SEO in Australia?
What you pay for SEO in Australia tracks how much of it a person does each month. Solaisoft charges $400/mo rolling, or $2,100 for six months and $4,000 for twelve paid up front, after a $600 audit. Three things drive any Australian quote: the number of locations, the number of distinct service lines, and whether the retainer includes content production or only technical work and reporting. Ask which of the three a quote assumes before you compare it with another. A number covering one location and one service line answers a different question from one covering four, and that difference is usually the whole gap between two proposals.
Last checked
- Rolling month
- $400/mo
- Six months up front
- $2,100
- Twelve months up front
- $4,000
- Each extra location or service line
- $60/mo
- Audit, one-off
- $600
The three questions that make quotes comparable
How many locations does this cover. How many distinct service lines. Does the monthly figure include writing new pages, or only the technical work and the report. Two quotes answered against those three questions can be compared. Two quotes without them cannot, whatever the headline numbers say.
Why up-front terms cost less
Six months at $2,100 and twelve at $4,000 both sit under the rolling rate. The saving is real and it is also the honest shape of the work: search results move over quarters, so a term long enough to show a trend is worth more to both sides than a month that shows noise.
Where the money goes in a small retainer
At the small end most of the spend is a person reading crawl output, fixing what it found, and running the measurement again. That is the part worth paying for. Reporting time and account management are overhead, and a quote that is mostly overhead will describe its deliverables in terms of meetings.
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