Is SEO dead now with AI?
SEO still works, and answer engines added a second place to be found alongside the first. Both run on the same foundation: a page an automated reader can fetch, parse and quote. What changed is how the answer reaches the person. A search result hands them a link to click. An answer engine names two or three businesses inside a paragraph, so a business outside that short list is never read. You get both numbers, Google and AI, in your portal. Most of the technical work that fixes one helps the other, so they are sold together here.
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What changed
The mechanics of being findable barely moved. Pages a machine can fetch, a clear page structure, and a plain statement of what the business does and where it does it. What moved is the shape of the result: a list of ten links became a paragraph naming a few businesses, and a paragraph has far fewer slots than a page of results.
The part people get wrong
Asking an assistant about your own business by name and seeing it answer is not evidence of anything. A model repeating a proper noun back from the question it was just handed is the easiest result in the set. The question that matters is the one a customer types, which does not contain your name.
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Perth, Western Australia